A Tracker That Runs Itself
It follows the truck's weekly schedule automatically. Hamid updates it from his phone in one tap when plans change.
Case Study
Döner Kebab
Bloomington's German-style döner food truck had no website, and customers could never tell where the truck was parked. We built a site around a live truck tracker. Now it is the first result on Google.
- Industry
- Food truck
- Location
- Bloomington, IN
- Launched
- August 2026
Before 0 visitors from Google. No website, no menu online, and no way to find the truck.
After 10 Weeks #1 on Google for "doner kebab bloomington," with 343 visitors from search and 1,260 truck location checks.
The Numbers
- 2.8x more weekly visitors from Google than in the first weeks after launch
- 58% of people who see the site on Google click it
- 1,260 times customers checked where the truck is
- 82% of visitors from Google are on a phone, ready to walk over
Google Traffic Nearly Tripled
From about 16 visitors a week at launch, even with a launch week boost from Reddit, to about 44 a week by October.
See the weekly numbers
| Week of | Visitors from Google |
|---|---|
| August 18 | 23 |
| August 25 | 12 |
| September 1 | 12 |
| September 8 | 32 |
| September 15 | 26 |
| September 22 | 58 |
| September 29 | 43 |
| October 6 | 36 |
| October 13 | 51 |
| October 20 | 46 |
Source: Google Search Console, August 18 to October 26, 2026.
What Visitors Do on the Site
They come for one thing: finding the truck. Then they check the menu and walk over.
Source: site analytics, August to October 2026. Includes 162 people who came from a Reddit post during launch week, almost all of them straight to the truck tracker.
First on Google
Above Facebook, Yelp, and Visit Bloomington, for the search that matters most to the business.
| Google search | Position |
|---|---|
| doner kebab bloomington | 1.4 |
| doner kebab bloomington indiana | 1.1 |
| döner kebab bloomington | 1.1 |
| doner kebab bloomington menu | 2.7 |
| doner kebab near me | 3.2 |
Average position, Google Search Console, last 28 days.
How We Did It
Built for Phones
Fast pages and one-tap directions, because people looking for lunch are standing on the sidewalk.
A Page for Every Search
Separate pages for the menu, the truck's location, and catering, each written for what people actually type into Google.
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